About Us

Superdry is a lifestyle brand  which fuses iconic vintage Americana and high impact Japanese graphic imagery with a British twist. The brand is designed for attitude with affordable, premium quality clothing, accessories, footwear, sportwear & cosmetics. Launched in the UK in 2003, Superdry has now become an international brand, distributed in over 54 countries. All Superdry products are associated with; quality fabrics with authentic vintage, world leading hand drawn graphics and tailored fits with diverse styling. Superdry has launched a brand-new international watch collection in South Africa with one of the most revered watch design studios in the UK.

This diverse collection of watches creates the perfect balance between aesthetic appeal and functional design. The collection is fresh and contemporary, cementing Superdry’s reputation for exceptional detail and style. The collection incorporates both sporty and fashion forward styling, with statement detailing and colour pops. The quality of these watches is of a very high standard including top Japanese movements, leather or soft silicon straps and stainless steel or plastic case backs as well as 5 or 10 ATM water resistance. All watches come with a 2 year international warranty. The price range is equally appealing, ranging from R895 to R2995.

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